And it can affect the way a consumer acts. A brand’s logo has the ability to drive purchasing decisions and increase its recognition. 1997), alter perceived J. of the Acad. The power of color is often underestimated by consumers. However, it’s not to be used as a background on websites, as it makes them too hard to read. It’s an important field of study to consider when creating marketing assets, building a new business, or rebranding an existing one. and that colors play roles in forming attitude, it is important that managers understand the importance of colors in marketing. ), happiness, optimism, youth, enlightenment, sunshine and spring. In the United States, we use colors to identify emotional reactions, we "see red," we are "green with envy," or we "feel blue." Color plays a vitally important role in the world in which we live. Blue is an extremely popular colour within the IT and financial industries, primarily due to its perceived reflection of honesty and reliability. To learn more about the psychology of color in marketing, check out Market Inspector’s infographic “The Role of Color in Branding” below. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about … Research conducted by the secretariat of the Seoul International Color Expo documents the following relationships between color and marketing: 92.6 percent said that they put most importance on visual factors when purchasing products. There's always the next one. And it’s not any different when it comes to selecting colors for your business.Choosing the right colors for your marketing efforts can be the difference between your brand standing out from the crowd, or blending into it. It can affect a brand in both positive and negative ways according to how you use it. Marketing scholars Color has been established as an important variable in the have largely embraced this scale and validated it across a marketing literature and has been shown to affect consumer variety of contexts and cultures (Aaker et al. In other words, the right (or wrong) colors can influence a consumer’s actions. Art is regarded by the ordinary people as the lowest form of education but ironically nothing comes closer to the human condition in relevance. Effective marketing is marketing that gets the attention of the viewer. In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. Color is an important tool for communicating – within our communities, in nature, and in advertising and marketing. 10 Colors That Increase Sales, and Why - Business 2 Community But since marketing is what we’re here to discuss, let’s talk about it a little more in depth. According to CCICOLOR - Institute for Color Research, the average person makes a subconscious judgement about a product, another person, or the environment within 90 seconds. Colors are more than just a visual aid because colors convey emotions, feelings and experiences. In fact, if you were to walk down almost any personal products aisle in almost any store in America, it would be extremely easy to differentiate based just on color alone which products were being marketed for women and which for men. Colors are powerful tools for brand recognition, growth and consumer trust. Color and Branding. The importance of color in marketing. An organization should be sensitive to local preferences in the design of its plant, product, or … This is important in choosing colors for signing, website pages, prints ads, and other marketing media. 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